What if you could get a full ad strategy custom-built for your business, complete with competitor research, winning angles, creative assets, and full campaign builds across every major platform, all without hiring an agency or spending thousands on a strategist?
The plan · 3 steps
- 1Find the skill on GitHub
- 2Open Claude Code and install it
- 3Verify and run
That is exactly what Claude Code can do right now. There is a free open-source skill called Claude Ads (the Claude Ad Skill) that turns Claude into a full advertising department. It audits your ads across 12 platforms: Google, Meta, YouTube, TikTok, LinkedIn, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat and X. It can pull your brand from your website, analyze your competitors, build data-backed strategies, and even generate creative assets. The whole setup takes about 30 seconds.
What You Will Need
- A paid Claude plan (Claude Code starts on Pro)
- Claude Code: the Code tab in the Claude desktop app, or Claude Code in your terminal. New to it? Start with my Claude Code setup guide.
- An internet connection (Claude scrapes your site and competitors live)
- About 2 minutes of your time to answer a few business questions
- Your ad data: an account export (CSV), screenshots, or a pasted summary with the date range. Never paste API keys or passwords.
What This Skill Includes
- 30+ slash commands covering every part of your ad strategy
- Full audits for 12 ad platforms
- Ads Health Score on a 0-100 scale, shown next to how much of your account it could actually check
- Parallel workers that audit each platform at the same time for speed
- Dozens of reference files with benchmarks, platform specs and industry guidance
- 12 industry templates for strategic planning
- 4 creative generation agents for AI-powered ad suggestions
- Read-only by default: it runs on your machine and never changes your ad accounts on its own
Setup: Install in 30 Seconds
Three steps. No coding. No API keys. No monthly fees.
1. Find the skill on GitHub
Go to github.com/AgriciDaniel/claude-ads, or search Google for "Claude Ads skill". The skill is open source and free.
2. Open Claude Code and Install
Open Claude Code (the Code tab in the Claude desktop app, or Claude Code in your terminal). This skill is built for Claude Code. Type these two commands, one at a time:
/plugin marketplace add agricidaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads
If the plugin commands don't work in your setup, paste the GitHub URL into the chat and tell Claude to install it for you.
3. Verify and Run
Type /ads setup and press enter. Claude will start asking about your business. It wants your website URL, your niche, your target audience, and any competitors you know about. Be specific. The more detail you give, the sharper everything else becomes.
Pro Tip: Before running any command, paste your website URL and a 2-3 sentence summary of what makes your business different. Also mention your budget range and which platforms you are currently running ads on. Then bring your data: an export, screenshots or a pasted summary with its date range. Claude uses all of this to tailor every audit, strategy, and creative it builds.
Platform Audit Commands
/ads audit - The big one. Runs a full multi-platform audit across every platform you are active on, all at the same time. Claude runs a worker for each platform at the same time, so you get the full picture fast.
/ads google - Deep analysis of your Google Ads account. Covers Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Claude checks tracking, search terms and wasted spend, structure, keywords, ad assets, bidding, settings and policy.
/ads meta - Full audit of Meta Ads (Facebook and Instagram). Covers standard campaigns, Advantage+, audience targeting, creative quality and fatigue, and Pixel and CAPI setup. Want Claude to read your live Meta data instead of exports? Connect Meta Ads to Claude.
/ads youtube - YouTube-specific ad analysis beyond what /ads google covers. Checks Skippable in-stream ads, YouTube Shorts campaigns, and Demand Gen placements.
/ads linkedin - B2B-focused audit for LinkedIn Ads. Covers Lead Gen Forms, Thought Leader Ads, Conversation Ads, and Sponsored Content. Checks targeting, bid strategy, and creative format.
/ads tiktok - Full TikTok Ads analysis covering Creative Center trends, TikTok Shop campaigns, and Smart+ automated campaigns. Checks creative quality, hook timing, and audience targeting.
/ads microsoft - Microsoft (Bing) Ads deep analysis covering conversion tracking, campaigns imported from Google, audience targeting, and placements.
/ads apple - Apple Ads (formerly Apple Search Ads) audit. Covers campaign structure, keyword bids, Custom Product Pages, Maximize Conversions bidding, and Search tab placements.
/ads amazon, /ads reddit, /ads pinterest, /ads snapchat, /ads x - The same kind of single-platform audit for Amazon, Reddit, Pinterest, Snapchat and X ads.
Strategy and Tools
/ads plan [type] - Generates a full strategic ad plan with industry-specific templates. Supported types: SaaS, ecommerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, agency, and generic.
/ads competitor - Competitor ad intelligence across all platforms. Claude finds what your competitors are running, what angles they use, how they position themselves, and where the gaps are. For a deeper dive, see my Claude competitor analysis guide.
/ads creative - Cross-platform creative quality audit and fatigue detection. Reviews your existing creatives and tells you what is working, what is dying, and what needs to be replaced.
/ads landing - Landing page quality assessment. Claude scores your page on relevance to ad copy, load speed signals, CTA clarity, trust elements, and conversion flow.
/ads budget - Budget allocation and bidding strategy review. Shows where you are overspending and where you are leaving results on the table.
/ads math - PPC financial calculator. Calculates CPA, ROAS, break-even point, budget forecasting, and LTV-to-CAC ratio.
/ads test (or /ads experiment) - A/B test design tool. Builds a testing framework with hypothesis, statistical significance requirements, sample size calculations, and estimated test duration.
/ads report - Turns a finished audit or plan into a client-ready report (Markdown, HTML or PDF) with the Ads Health Score, platform breakdowns, priority fixes, and strategic recommendations.
/ads create - Writes campaign concepts, ad copy and creative briefs. Pair it with /ads generate to turn a brief into images if you've connected an image provider.
Recommended Workflow
- /ads setup - Set up your business profile
- /ads competitor - See what competitors are doing before you plan
- /ads plan [type] - Build strategy based on competitor gaps and industry data
- /ads audit - Audit your current setup
- /ads creative - Check creatives for fatigue and quality issues
- /ads landing - Make sure landing pages match ad messaging
- /ads budget - Optimize budget distribution
- /ads math - Run the numbers on unit economics
- /ads test - Design A/B tests for top priorities
- /ads report - Package everything into a PDF
Pro Tip: If you run a marketing agency, this workflow is a full client onboarding process. Run steps 1 through 10 for each new client and you have a complete audit, strategy, and report ready to deliver on day one.
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