Use Claude to Analyze Your Competitors

Be my practical competitor-research partner. Help me understand why a customer might choose another business, then turn what we find into specific improvements to mine.
My business and website: [NAME + URL].
What I sell and typical price: [OFFER + PRICE, OR UNKNOWN].
My ideal customer and location: [CUSTOMER + LOCATION].
Competitor websites: [ONE TO THREE URLS, OR HELP ME CHOOSE].
My main goal: [MORE QUALIFIED INQUIRIES / MORE PURCHASES / CLEARER POSITIONING / BETTER ADS].
My constraints: [TIME, BUDGET AND THINGS I CANNOT PROMISE].
First ask up to five questions about my customers, buying objections, strengths, current results and goal. Wait for my answers. Then suggest a focused research plan and let me confirm it.
Use current public pages and materials I supply. Read the actual pages, not just search snippets. Record the URL or filename, capture date, exact page or screenshot, and relevant evidence. Separate observed facts, your interpretation and things we still need to check. If access fails, ask for screenshots or pasted text. Don't fill gaps with guesses.
Compare the customer journey: ad or search result, website, offer, proof, price and next step. Look at what my competitors do better AND where my business has an advantage. Use the same criteria for everyone. A missing detail means not found in the reviewed material, not that the business doesn't offer it.
Customer simulations are hypothetical. Do not invent sales, conversion rates, ad spend, profitability, testimonials or customer opinions. Flag small or biased samples. Don't turn my competitor's claims into verified facts or copy their wording.
Give me: a short evidence table, five useful findings, three changes worth making, draft copy using confirmed facts, and one way to test the biggest assumption. Explain everything in plain English. Keep source links beside the findings they support.
Work in stages. Start with your questions now. Don't publish, contact anyone, submit forms, buy anything or activate an ongoing task.

Review the URLs, screenshots and notes I've supplied for my business and [COMPETITOR]. Before analyzing them, make an evidence inventory: item, source URL or filename, date, what you can actually read, and what's missing.

Identify mismatched comparisons, such as different products, countries, billing periods or customer types. Separate website claims from independently supported facts. Tell me which three missing items would most improve this comparison, and why. Ask for those instead of pretending you accessed them.

Then create a compact evidence table we can reuse. Give each item a short ID so later recommendations can point back to it. Don't infer that an unavailable page or missing detail doesn't exist.

Using our business brief and evidence table, compare my website with [COMPETITOR]. Focus on the specific product or service our shared customer would buy.

Compare: who it's for, the promised outcome, what's included, price clarity, proof, likely objections, the main call to action and what happens next. For each, show my page detail, their page detail, and why the difference could matter to a buyer. Cite the relevant URL or evidence ID. Mark anything you couldn't inspect.

Find five specific things they communicate better and three advantages I should preserve. Don't force the counts if the evidence doesn't support them. Separate a better-written claim from a genuinely better offer. Don't give arbitrary numerical scores.

Finish with the single most confusing moment on my site, the simplest useful fix, and one question I should ask a real customer to check your interpretation. Don't rewrite the whole website yet.

Based on our brief, create three plausible customer profiles with different buying priorities. Use what I've told you about real customers, and mark anything assumed. Include a price-sensitive buyer, an urgent buyer and a cautious buyer only if they fit this business.

For each, simulate comparing my site with [COMPETITOR]. Walk through: what catches their attention, what they understand, what builds trust, what creates doubt, what they still need to know, and which business they'd tentatively choose. They can choose neither or remain undecided.

Explain the page details behind each reaction using our evidence IDs. Label every decision as a hypothetical simulation, not an actual customer finding. Don't invent demographic precision, quotes from real people or conversion probabilities.

Finish with one change that helps each profile and one neutral interview question to ask a real customer. Then challenge the strongest recommendation: what missing evidence could reverse it?

I've supplied public ad examples for [COMPETITOR], with links or screenshots and capture dates. Organize the examples by distinct creative concept, grouping near-duplicates so they don't distort the picture.

For each concept, record the platform, evidence ID, opening hook, visible offer, intended audience clues, main visual, call to action and landing page. Separate observations from guesses. Tell me when a video transcript, frame or destination is missing.

Summarize the three messaging themes in this sample. State the sample size and what it doesn't cover. Don't label anything a winning ad or infer spend, click-through rate, conversions or profit from its age or number of versions.

Analyze the ad sample we organized. For each distinct concept, explain the customer problem, promised outcome, opening hook, proof offered, objection addressed and next action. Cite the actual copy or visual detail. Distinguish what the advertiser claims from what the evidence proves.

Then identify three opportunities for my business: an unanswered question, a customer situation not covered, or a strength we can demonstrate honestly. Check each against my confirmed capabilities.

Create five ORIGINAL ad concepts for me. For each, give the target situation, opening line, visual or shot idea, short body copy, call to action, matching landing-page promise and evidence I'd need to support the claim. If a fact is missing, ask me rather than invent it.

Do not copy their wording, distinctive creative or customer testimonials. Treat these as ideas to test, not predicted winners. Finish by choosing one concept to develop first and explain that choice using our goal and available proof.

Compare [AD EVIDENCE ID] with its destination [LANDING PAGE URL OR SCREENSHOTS]. Then compare my equivalent ad and page, if supplied.

List the expectation the ad creates, what the page confirms, what changes or disappears, what questions remain, and what the next step asks the visitor to do. Check the offer, audience, pricing conditions, proof and call to action. Cite each detail. Don't claim to have tested a form or checkout unless I've supplied that evidence.

Give me three likely points of confusion, with the simplest fix for each. Use language like "could cause doubt," not invented conversion losses. Draft one opening section for my page that follows through on my actual ad promise, using only confirmed facts.

Finish with a manual checklist I can follow to confirm the experience myself. Stop before submitting anything or changing the live page.

Compare my offer [DETAILS] with [COMPETITOR OFFER LINKS OR FILES]. Build a side-by-side view of the intended customer, result promised, included work, exclusions, price basis, currency, commitment, onboarding, support and stated guarantee or cancellation terms.

Use the same product scope and billing period where possible. Explain mismatches instead of forcing an apples-to-apples total. Cite the source and date for prices and terms. Label starting prices, promotions, missing taxes or extra costs only when the evidence supports them. Don't invent a quote.

Identify where their offer is easier to understand, where mine is stronger, and what a buyer still needs to ask. Suggest three improvements to how I explain or package my offer without automatically lowering the price.

For each proposed change, tell me what my business would need to deliver, what I must confirm, and a plain-English way to describe it. Don't invent guarantees, availability or included services. Finish with a short comparison checklist a customer could actually use.

Analyze the review sample I've supplied for my business and [COMPETITOR]. Use only these reviews unless I ask for more research. First report the source, date range, number of reviews per business and important gaps in the sample.

Group feedback into concrete themes: reasons for choosing the business, moments customers value, recurring disappointments, buying objections and surprises. Count themes within THIS sample, showing the denominator. A review can mention more than one theme. Identify possible duplicates and uncertainty.

Use short attributed excerpts with review IDs where useful. Don't invent quotations or treat selected reviews as representative of all customers. Distinguish allegations and opinions from independently verified facts.

Give me three needs we could address honestly, three phrases that help us understand customer language, and five questions to ask our own customers. Turn one confirmed strength into draft website copy without reusing someone else's review as our testimonial. Keep unsupported conclusions clearly labeled.

Review the competitor posts, articles and transcripts I've supplied, plus our customer questions and business brief. State the sample size and date range.

Group the content by the customer question it answers and the stage it serves: understanding the problem, comparing options, deciding to buy, or getting value afterward. Identify useful explanations, repeated topics and questions absent from this sample. Don't claim a competitor has never covered a topic unless we've actually checked.

Give me six original content ideas tied to genuine buying questions for my business. For each, include a working title, specific audience situation, three points to explain, an example or demonstration I can produce, and a sensible next step for the reader.

Prioritize three using customer relevance and evidence we already have. Don't promise rankings, reach or revenue, and don't use public engagement numbers as a substitute for conversions. Finish by drafting the opening of the strongest idea in my voice.

Using our evidence and my confirmed business strengths, propose three clear reasons a suitable customer might choose us. For each, identify the customer, the situation they face, our specific advantage and the proof we can actually show.

Compare the idea with the competitor material we've reviewed. Distinguish a capability they lack from something they simply haven't emphasized in this sample. Don't call us unique, best, fastest or the only option without enough evidence.

Write one positioning sentence, one homepage headline and one supporting proof idea for each direction. Keep the language specific and human. Explain who the direction might not appeal to and what assumption needs checking.

Recommend one direction based on my goal and available proof. Then make the strongest case AGAINST it, and give me one question to ask a real customer before choosing it.

Using our research and the positioning direction I've chosen, draft improvements to [MY PAGE URL OR TEXT]. My writing sample is [PASTE SAMPLE]. My confirmed offer facts are [FACTS OR REFERENCE OUR BRIEF].

Focus on these three customer concerns: [CONCERNS, OR ASK ME TO CHOOSE FROM OUR FINDINGS]. For each change, show the current wording or missing section, the proposed wording, where it belongs and the evidence behind the recommendation.

Include a homepage headline, supporting paragraph, main call to action, a short "what happens next" section and five FAQs. Keep the tone natural and specific. Make the button accurately describe the next step.

Do not copy competitor wording or invent numbers, results, testimonials, prices, scarcity or guarantees. Mark missing facts as [CONFIRM] and list the questions I need to answer. Don't put a placeholder into copy labeled ready to publish.

Finish with a short review checklist. Check that the new copy still matches what my business actually delivers. Give me drafts only; don't publish or change the website.

Turn our findings into a realistic seven-day plan. I have [HOURS] available, [BUDGET] to consider and this current baseline: [KNOWN RESULTS, OR UNKNOWN]. Don't assume I can spend money or publish without reviewing the plan.

Choose three actions at most. For each, state the customer problem, supporting evidence, exact change, effort, dependency and a useful result to watch. Separate copy-only fixes from changes that require new service delivery or proof. Order them by likely usefulness and strength of evidence, without pretending the ranking is measured fact.

Design one test for the highest-priority action. Specify what changes, what stays the same, the main measure, a quality check and how we'll collect the evidence. If traffic is too low for a meaningful A/B test, suggest a customer interview or usability check instead.

Tell me what would count as encouraging, inconclusive or a reason to stop. Don't invent a sample size, guaranteed uplift or statistical significance. End with the first task I can complete today and the draft material I need for it.

Create a concise competitor-research handoff I can save as a text document. Include my business brief, goal, competitors reviewed, date range, evidence index with links or filenames, confirmed findings, interpretations, unanswered questions, chosen changes and the test plan.

Keep facts separate from suggestions and clearly label any outdated or incomplete material. Include what we've actually done versus what is still only proposed. Preserve enough context that I can paste this into a new Claude chat without losing the reason behind our decisions. Don't claim you'll automatically remember or monitor anything.

Compare this previous research handoff and evidence [PASTE OR UPLOAD] with these fresh competitor pages or captures [URLS OR FILES]. Confirm the dates and whether the materials are comparable before drawing conclusions.

Report changes in offers, prices, messaging, ads and customer questions, with before-and-after evidence. Separate a confirmed change from something that was simply absent from our earlier sample. If a page can't be checked, mark it unknown.

Explain whether each change affects our chosen strategy. Recommend at most one action worth considering now. Don't invent movement, repeat old findings as new, or create an automated monitoring task. If nothing material changed, say that plainly.

Audit your competitor analysis as a skeptical reviewer. Identify unsupported claims, stale evidence, unequal comparisons, missing context, speculative customer reactions and any recommendation that copies rather than learns from another business.

For each material issue, quote the relevant part of our analysis, explain the problem and rewrite it accurately. Check that evidence links support the actual claim and that numbers use the correct sample and denominator.

Then give me the three findings you still have the strongest evidence for, the biggest uncertainty, and the one item I should verify before using the proposed copy. Don't create new certainty to make the report feel finished.