Hey, I'm Maverick. Here's my story.

I was in college. No internship. No real plan for the summer. But I was spending all my free time going down the AI rabbit hole. Hours every day. Listening to podcasts, watching demos, testing every tool I could find.

And I kept finding myself teaching people around me how to use this stuff. Friends would come to me asking how to get ChatGPT to not sound like a robot. Family would ask about AI and I'd end up giving them a whole tutorial. People at school started coming to me for help.

At some point I thought… why am I not doing this for more people?

When I looked at AI content on social media, almost all of it was too technical. People were talking about automations and agents and advanced workflows that were cool but over the heads of 99% of people. Nobody was making AI content for the average person. For your mom who wants to use ChatGPT but doesn't know where to start. For the small business owner who keeps hearing about AI but has no idea how to use it.

I saw that gap. So I decided to fill it.

I posted my first video on TikTok. It was bad. The lighting was off, the audio wasn't great, I was nervous. You could tell. It got about 250 views.

But I kept posting.

The other thing I'll be honest about is that I didn't really know that much about AI when I started. I knew the basics. I knew more than most people around me. But I wasn't an AI engineer or researcher. I was a college kid who was really curious about this stuff. I kind of learned alongside my audience. As they learned, I learned. And I think that actually made the content better because I was explaining things in a way that made sense to me, which meant it made sense to them too.

And here's how I think about content. I didn't try to reinvent the wheel. I didn't obsess over analytics and retention rates and all the data that people get caught up in, especially when they're first starting out.

Instead I spent my days scrolling TikTok, finding AI content that was already going viral, and figuring out why it worked. What made people stop scrolling? Why did this video get 5 million views and that one got 500?

Then I'd take those concepts and make my own version in my own voice. Not copying. Studying what works and putting my spin on it. I call it content strategy. Spend more time looking at what already performs than trying to guess what might.

My fourth video ever went viral. A million views. And I really believe that happened because I wasn't guessing. I was using formats that were already proven to work. I just made them mine.

After that first viral video, things started moving fast. Video after video started getting hundreds of thousands of views. Some got millions. And within about 60 days I hit 100,000 followers on TikTok.

At the time, I had no idea how I was going to make money from this. I didn't know being an AI creator was something you could get paid for. I didn't have a business plan or a monetization strategy.

I was just posting because I enjoyed it. I liked making the videos, I liked replying to comments, I liked seeing people actually learn something from my content. That was the whole reason I kept going.

When you're doing something because you enjoy it, people can tell. The energy is different. You're not trying to sell anything. You're just sharing because you want to.

Then brands started reaching out wanting to pay me to promote their tools.

My first brand deal paid me $1,200 for one video.

I couldn't believe it. Someone was going to pay me to talk about an AI tool on camera, which is something I was already doing for free.

That was the moment it clicked. This wasn't just a hobby or a fun summer thing. This could be a real career. And the best part was it felt natural. I was already sharing tools I found helpful. Getting paid to do it was just more of what I was already doing.

At this point I figured if it's working on TikTok, why not try other platforms?

I created an Instagram account and took my most viral TikToks and just posted them there. First video on Instagram did a million views. Makes sense, right? It was already a proven format.

From there Instagram started taking off. Then I expanded to YouTube Shorts and Facebook. Same approach every time. Take what's already working and put it everywhere.

In October, OpenAI reached out about a ChatGPT partnership. The company that built the tool that started all of this wanted to work with me.

I'm not going to lie, I was nervous. This felt like a different level. But doing that partnership was one of the coolest experiences I've had as a creator. Getting to work with their team, understanding how they think about their products, and being able to bring that to my audience.

It showed me this could go way beyond making TikToks in my apartment. The companies I used every day actually wanted to work with me.

On December 5th, one of my TikToks hit over 34 million views.

You post a 60 second video from your phone and 34 million people watch it. That's more people than live in most countries. Still kind of surreal to think about.

Since then I've partnered with some massive brands. Not just AI startups, but companies like Starbucks, Canva, and OpenAI. Big national brands. On top of that I've worked with Replit, Lovable, Hostinger, and honestly too many others to list here. Over 100 brand collaborations at this point.

OpenAI

Starbucks

Canva

Perplexity

Replit

Picsart

Manus

Gamma

Hostinger

OpenAI

Starbucks

Canva

Perplexity

Replit

Picsart

Manus

Gamma

Hostinger

...and 100+ more

Here's how I approach brand deals though. I only promote stuff I actually use or believe in. I don't care how much a company offers. If I don't think the product is good or helpful to my audience, I'm not promoting it. Your trust is the only thing that matters. No brand deal is worth losing that.

One video gained me 300,000 followers. 150,000 on Instagram and 150,000 on TikTok.

From one video that I spent maybe 45 minutes making. That's the power of studying what works and delivering real value in a format people want to watch.

On July 6th, my Instagram crossed one million followers. And I know that's supposed to be the moment you celebrate, but honestly I just sat there staring at the number for a while, because a year earlier I was posting videos that got 250 views and hoping someone besides my mom would watch them. A million people decided that a kid explaining AI was worth following, and I genuinely don't think that will ever feel normal to me.

The pace of it is the part I still can't wrap my head around. I hit 100K on January 1st, half a million by early April, and a million by July. Same videos, same approach, just more people finding them every week. Thank you to every single one of you who's part of that number.

Business Insider reached out and told the story of how this whole thing started, and I'm not going to pretend that was a normal week for me. Growing up I scrolled these sites all the time without once imagining my name would be in one.

Now there's a whole article about a decision most people around me thought was crazy at the time... betting on AI content instead of the normal path, and building it into a multi-million dollar business by giving everything away for free. The story got picked up by MSN and AOL too, which still feels a little unreal to type.

I built this resource hub because I believe this information should be free.

I see creators charging $497 or $997 for AI courses that teach the same stuff I put on this website for free. And there's nothing wrong with selling courses. But personally, I think the basics of AI should be accessible to everyone. You shouldn't have to pay hundreds of dollars to learn how to write a better prompt or find the right tools for your business.

So I made this site. Every prompt, every workflow, every guide, every tool recommendation. It's all free. No paywall. No catch. If you're here to learn, grab whatever you need.

I'm pushing to teach 10M people AI. That would be insane and I think it's really possible with how things have been going.

But honestly, the thing I care about most is you. The people who watch my videos, read these guides, and actually use this stuff to make their lives easier.

I want to keep making educational content for you. Keep growing the channel. Keep testing every new AI tool that comes out so you don't have to. And try to provide as much value as I possibly can. That's always been the mission and it's not changing.

We'll see where this all goes. But I'm excited for whatever's next.