Google quietly shipped a stack of free AI tools that do the work people pay agencies and software subscriptions for: marketing, automations, design, coding, and more. Here's what each one does, exactly where to find it, and how to start. All free.
Start Here: The Hub
Almost all of these live in one place: Google Labs, at https://labs.google. Sign in with a free Google account and you can open most of them right there. No credit card, no subscription. A couple are their own apps, and I'll note those.
The whole point of this guide is that Google is giving away tools that used to cost real money. Ten free tools, $0 to use them, one hub to find them. Most of these sit next to Gemini, and if you have never set that up, my complete Gemini guide is the place to start, with the Gemini secret codes as the shortcut list.
One honest heads-up. Google Labs moves fast. Tools launch, get renamed, merge, or roll out country by country, so a few of these have regional waitlists and the lineup shifts over time. If a tool isn't available where you are yet, check back. Whenever you want the current list, labs.google is always the place to look.
The 5 Everyone Should Know
1. Pomelli, your free marketing team
Give Pomelli your website link and it studies your brand, your tone, colors, and style into a "Business DNA" profile, then generates on-brand social posts, ad ideas, and marketing assets. It's the kind of thing agencies charge thousands a month for. Free during its public beta.
Find it: https://labs.google (search Pomelli)
Try:
Here's my site, build me a week of on-brand social posts.
2. Opal, build automations in plain English
Opal builds working mini-apps and automations that you describe in plain English, then share with a link. No code, no setup. It's doing the kind of thing people pay Make, n8n, and Zapier for. Free.
Find it: https://labs.google (Opal)
Try:
Build me a mini-app that turns a topic into 5 post ideas.
3. Mixboard, like Canva and Pinterest had a baby
Mixboard is an AI concept board. You generate images and keep combining, remixing, and tweaking them on one canvas until it's exactly what you pictured. Perfect for mood-boarding, brainstorming a look, or planning a project visually. Free.
Find it: https://labs.google (Mixboard)
Try:
A cozy minimalist coffee brand, ``` then remix from there. ### 4. Stitch, designs from a sentence Type a normal prompt, or upload a rough sketch, and Stitch hands you a beautiful modern design for your app or website, plus the frontend code. This is the kind of work designers charge real money for, done in seconds. Free. Find it: https://labs.google (Stitch) Try:
Design a clean landing page for a fitness app.
### 5. Antigravity, Google's AI code editor Antigravity is Google's agentic AI coding tool, its answer to the paid AI editors developers use. You describe what you want to build and watch it happen, even if you've barely coded. It's a full editor you download, not a Labs page. Find it: https://antigravity.google Try:
Build me a simple habit-tracker web app.
## 5 More Free Google AI Tools ### 6. NotebookLM (now Gemini Notebook) Upload your documents, notes, and PDFs and it becomes a research assistant that answers from your material, and even generates an audio overview you can listen to like a podcast. Free tier included, with daily limits. Find it: https://notebooklm.google.com ### 7. Google AI Studio A free playground to build and prototype with Google's Gemini models. Test prompts, tune settings, and get code to plug into your own projects. Fully free. Find it: https://aistudio.google.com ### 8. Jules, your background coding agent Jules is an AI coding agent that works on your projects in the background. You hand it a task, it goes off and does it, then shows you the result. Free tier available. Find it: https://jules.google ### 9. Flow, AI images and short video Google's AI creation tool for images and short video clips. It's where the old Whisk and ImageFX tools now live. Great for quick visuals and experiments. Usable free tier, with limits on heavier video. Find it: https://labs.google/flow ### 10. Gemini, the free front door Google's flagship AI assistant, and the free app that ties a lot of this together: answers, writing, image help, and more. If you only open one, open this. Free. Find it: https://gemini.google.com ## Getting The Most Out Of These **Bookmark the hub.** Save labs.google. It's the front door to most of these, and it's where new free tools show up. A five-minute browse every few weeks keeps you ahead of almost everyone. **"Free" usually means a free tier.** Most of these are genuinely free to start, but the heavier ones (long videos, huge usage) may cap you or nudge you toward a paid plan. You can do a lot inside the free limits, just don't be surprised when the biggest jobs ask you to upgrade. **If it's not available where you are.** Some Labs tools roll out country by country and have waitlists. If one won't open for you yet, join the waitlist and check back. They tend to expand quickly. **Match the tool to the job.** Marketing content, Pomelli. Automations, Opal. Visual brainstorming, Mixboard. App or web design, Stitch. Coding, Antigravity or Jules. Research, NotebookLM. You don't need all ten. Grab the two that fix your biggest time-sink and start there. > **Tip.** These pair beautifully with each other and with Claude and ChatGPT. Draft a strategy in one, design it in another, automate it in a third. The free stack is more powerful combined than any single paid tool. ## The One-Page Cheat Sheet **Pomelli** on-brand marketing content from your website, at labs.google **Opal** no-code automations and mini-apps, at labs.google **Mixboard** AI mood and concept boards, at labs.google **Stitch** app and website design from a prompt, at labs.google **Antigravity** AI code editor, build by describing, at antigravity.google **NotebookLM** research assistant plus audio from your docs, at notebooklm.google.com **AI Studio** build and prototype with Gemini, at aistudio.google.com **Jules** background AI coding agent, at jules.google **Flow** AI images and short video, at labs.google/flow **Gemini** the free flagship AI assistant, at gemini.google.com ## Your Action Plan 1. **Open labs.google** and sign in with your Google account. 2. **Pick the two tools** that fix your biggest time-sink. 3. **Run one real task** through each today. 4. **Bookmark the hub** and check back monthly for new ones. 5. **Stack them:** one tool to plan, another to make, another to automate. The best tools in AI right now cost nothing. You just had to know where to look.