You can now claim your business right inside ChatGPT, and right now it's free. More than a billion people use ChatGPT every week, and a lot of them ask it where to buy things and who to hire. Once you claim your business, you decide what ChatGPT knows about you: your details, your products, your prices and what's in stock. You see how often ChatGPT mentions you, and you can even turn on a Business Agent that answers your customers' questions all day long.
What you get: How to claim and verify your business step by step, how to add your details, products, prices and stock (or connect Shopify), how to see how often ChatGPT mentions you and what people ask about, how to turn on your own Business Agent, 3 copyable prompts and fixes if something doesn't work.
What Businesses in ChatGPT Is
The plan · 5 steps
- 1Claim your business at chatgpt.com/business-hub.
- 2Verify it's yours.
- 3Add your details and products, or connect Shopify.
- 4Check how ChatGPT finds you.
- 5Turn on your Business Agent (eligible US online stores and services first).
Before you start
Your account
The ChatGPT account you'll manage your business with. Use a computer, because Business Hub lives on chatgpt.com.
Your proof
Access to one of these: your business phone, your business email, your website's domain settings or your Shopify admin.
Your ID
The identity check may ask for a government ID, your business registration and proof you can act for the business.
OpenAI launched Businesses in ChatGPT on November 10, 2026, in beta. It all happens in Business Hub, where you claim your business, keep your information right and see how people find you in ChatGPT.
- Who can claim: eligible businesses with a website, wherever ChatGPT is available. You need to own the business or be allowed to represent it.
- Local shops and restaurants: for now, you can claim an existing US listing.
- Online stores and online services: if you're not listed yet, you can create your business.
- What it costs: right now it's free. You don't need an ads account.
Claiming doesn't buy you a higher spot, because ChatGPT still makes its own recommendations. What it does is make sure that every time ChatGPT talks about you, it has your real details, products and prices.
Get Your Profile Ready
Have ChatGPT write everything you'll paste into Business Hub before you start. Open a new chat, paste this and answer its questions.
I'm claiming my business in ChatGPT's Business Hub and I want my profile to be complete and accurate. Interview me one question at a time, and wait for my answer before you ask the next one. Ask me: 1. My business name, website and what I sell or do. 2. Who my customers are and where I serve them. 3. My hours, delivery or shipping, and my return policy. 4. My best products or services, with prices. 5. The questions customers ask me most. Then write everything I need, each under its own heading: a one-line description, a longer "More about your business" section, my hours, my delivery and return policies in plain words, and 10 common customer questions with short answers. Only use what I tell you, and mark anything you're not sure about [CHECK].
Maverick's tip
Keep this chat open. You'll paste from it in Step 3 and use those 10 customer questions again for your Business Agent in Step 5.
Claim Your Business
Do this on a computer.
- Open Business Hub. Go to chatgpt.com/business-hub and sign in to ChatGPT. You'll see "Reach new customers and grow your business with ChatGPT."
- Search for your business. Type your business name into Search business.
- Pick your listing. Click the one with your address, then confirm the ChatGPT account you'll manage it with.
Not listed? If you sell online or run an online service, click Create "[your business name]" at the top of the results (the one with the +). Local shops and restaurants can only claim an existing US listing for now.
Maverick's tip
If your listing says Contact support, it's locked. Click it and OpenAI helps you sort it out.
Verify It's Yours
ChatGPT shows you the ways you can verify. Pick the easiest one:
| Method | What you do |
|---|---|
| Business phone | Get a text or an automated call, then type in the code |
| Business email | Click Get code, then type in the code from your inbox |
| Website domain | Add the TXT record ChatGPT shows you to your domain's DNS settings, then click Verify domain |
| Shopify | Click Connect Shopify and log in to your store |
OpenAI reviews your claim and emails you. Then there's one identity check with Persona. You need it before you can publish changes, see your insights or create a Business Agent, so have your ID and business registration handy. Once it's approved, a blue check shows on your business profile in ChatGPT.
Maverick's tip
The domain option means logging in to wherever you bought your domain. Not sure how? Ask ChatGPT: "How do I add a TXT record in [YOUR DOMAIN PROVIDER]?"
HEADS UP: Only type your ID and business details into Persona's own screens, never into a chat.
Tell ChatGPT Everything About You
Open your business in Business Hub and click Edit business info. You'll see tabs for About, Location, Contact, Hours and Photos. Paste in what ChatGPT wrote for you with the first prompt, then click Save.
Fill in as much as you can: your website, description, category, logo, cover photo and your delivery and return policies. The more ChatGPT knows, the better it answers people asking about you.
Add your products, prices and stock
You have two ways:
- Upload a file. Click Add products to ChatGPT, then Upload a product data file (a product spreadsheet, or a link to one you host). Check them in Preview products, then click Confirm.
- Connect Shopify. Your products, prices and stock sync on their own. In your Shopify admin, go to Sales channels, then Agentic, then ChatGPT, and click Install app. Or connect it from Business Hub.
Maverick's tip
On Shopify, the ChatGPT app is free, and connecting through it verifies your business automatically.
See How ChatGPT Finds You
Once you're verified, open Brand insights in Business Hub and switch between the last 7D or 28D:
- Mentions: how often ChatGPT mentions your business in its answers.
- Profile views: how many people opened your business profile.
- Website clicks: how many people clicked through to your website.
- Top 5 discovery topics: what people were asking about when they found you.
You never see anyone's actual chat. Insights are grouped, and they only show up once there are enough conversations, so a newer or smaller business may need to give it a little time.
Check what ChatGPT says about you
Run this before you claim and again a few weeks after, so you can see the difference:
Search the web and tell me what you know about [BUSINESS NAME] ([YOUR WEBSITE]). Then answer this like a customer asked you: "What's the best [WHAT YOU SELL OR DO] in [YOUR AREA]?" Would you recommend us? Tell me honestly why or why not, and the three things on our website or profile that would make you more likely to.
Turn On Your Business Agent
This is the craziest part. Your Business Agent is an AI version of your business that answers customers' questions all day long, using your products, your policies and the guidelines you give it. When someone finds you in ChatGPT, they can open your profile and start a chat with it, clearly labeled and separate from their own chat.
- Who gets it first: eligible e-commerce and online service businesses in the US.
- How to turn it on: set up your agent in Business Hub, click Review your business agent, then Publish. Nothing goes live until you publish.
- What it doesn't do: take payments. When someone is ready to buy, it sends them to your website.
Write your agent's guidelines
Send this in the same chat as the first prompt, so it already knows your policies and your customer questions:
Write the guidelines for my ChatGPT Business Agent. It answers customer questions for [BUSINESS NAME] using my product and policy info. Tell it the tone to use, what it should always mention, what it must never promise (like discounts, delivery dates or prices I haven't confirmed), when to send people to my website and what to say when it doesn't know the answer. Use only what I've told you in this chat and keep it short.
Common Mistakes and Quick Fixes
| If this happens | Try this |
|---|---|
| Business Hub asks you to log in | Sign in to ChatGPT at chatgpt.com, then open chatgpt.com/business-hub again. |
| Your business doesn't show up | Search your exact business name. Online businesses can click Create "[your business name]". Local shops and restaurants can only claim an existing US listing for now. |
| Your listing says Contact support | It's locked. Click Contact support and OpenAI helps you. |
| The code never arrives | Wait a minute and try again, or pick another method, like your business email or website domain. |
| Domain verification fails | Check the TXT record matches exactly what ChatGPT shows you. DNS changes can take a while, so try Verify domain again later. |
| You can't publish changes or see insights | Finish the Persona identity check. Both unlock once it's approved. |
| Your insights are empty | They only show once enough conversations mention you. Fill in your profile and products, then check back. |
| No Business Agent option | Agents are for eligible US online stores and online services first. Everything else still works. |
| Products are missing or out of date | Upload a fresh product file, or check that Shopify is still connected. |
| You searched for "ChatGPT Business" | That's ChatGPT's plan for teams at work. This is Business Hub, at chatgpt.com/business-hub. |
Quick Reference: Your Business in ChatGPT
| Step | Where | Done looks like |
|---|---|---|
| Claim | chatgpt.com/business-hub, then Search business | Your listing picked (or created) |
| Verify | Phone, email, domain or Shopify, then Persona | A blue check on your profile |
| Details | Edit business info: About, Location, Contact, Hours, Photos | Every tab filled in |
| Products | Upload a product data file, or connect Shopify | Your products, prices and stock in ChatGPT |
| Insights | Brand insights, 7D or 28D | Mentions, profile views, website clicks, top topics |
| Agent | Review your business agent, then Publish | Customers can chat with your business |
DO THIS TODAY
Go to chatgpt.com/business-hub, search your business and claim it before your competitors do. Run the first prompt while you wait for OpenAI's email, so your whole profile is ready to paste in the minute you're verified.
Claim it once, and every time ChatGPT talks about your business, it gets you right.
Published · Checked